Better - Look Before You Lock

AGENCY: Butter Co
DIRECTOR: John Suits
John Suits
EDITOR: Will Clark
COLOR: Alex Winker
Joseph Kennemer

Transform collaborated with Better, a company that helps regular people become cash buyers of homes, to produce a series of ads. Director John Suits worked on the first few passes of the edits before passing them off to our assistant editor for final revisions and social versioning. We collaborated with our partners BL&S for sound, color, and VFX. We worked directly with the Better marketing team to adjust copy and social versions on the fly as ad performance metrics came in. Our collaboration with the director and the client marketing team meant that we were able to achieve the vision for the campaign and the marketing performance as well.